LINEAR TV NETWORKS VS STREAMING PLATFORMS: THE TRANSFORMATION OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF DIVERSE VIEWER DEMANDS AND ADAPTATION

Linear broadcasts have long been recognized as traditional television models, relying on regularly timed shows via satellite. In contrast, digital services operate on ad-supported systems, with Netflix, major competitors, and niche players serving as dominant forces. As viewer preferences shift, rivalry between conventional TV networks and online c